Ahref academy is offering free course ‘Blogging for business’. Learn how to grow your blog past 100K monthly visitors and turn thousands of your readers into paying customers.

Ahref’s Blogging for business Lessons

01 The compound effect of content marketing

  • The primary goal of blogging for business 2:20
  • Three main customer acquisition channels 4:16
  • The main reason why most blogs fail 6:47

02 Two major strategies of growing a blog

  • The anatomy of the “Spike of hope” 4:41
  • Two major strategies of growing a blog 5:09
  • Busting the “publish more often” myth 3:37
  • How to convert visitors into subscribers 2:36

03 How to analyse the traffic potential and ranking difficulty of a keyword

  • How to test your article ideas for “search demand” 4:06
  • How to determine the full traffic potential of a keyword 5:49
  • How to find the best keyword to target 3:51
  • How to determine your chances to rank in Google 6:36
  • How to use Keyword Difficulty metric in Ahrefs 5:23

04 How to find great content ideas with high business value

  • How to discover great content ideas by studying your niche 5:12
  • How to generate keyword ideas using keyword research tools 4:46
  • How to find keywords that your competitors are ranking for 2:58
  • How to find low-hanging content ideas from all over the web 4:18
  • How to prioritise your list of content ideas 5:00

05 How to optimize your article for a target keyword and generate maximum search traffic with it

  • What is “searcher intent” and how to match it 5:59
  • How to optimise your article for a given keyword 4:46
  • How to squeeze maximum search traffic out of your article 2:58
  • How to perform an SEO audit of your published content 4:18

06 How to create great content that promotes itself

  • Why your content has to be great 4:50
  • How to create content that people will care to read and share with others 7:15
  • How to create unique content that will stand out 3:45

07 How to create link-worthy content (and stop worrying about link building)

  • Do you always need backlinks to rank? 7:13
  • How to create content that attracts backlinks 5:26
  • The rarely mentioned “secret” to acquiring backlinks 3:56

08 How to promote your content & make it rank high in Google

  • Four common mistakes of content promotion 12:25
  • The best content promotion strategies reviewed 6:31
  • How to compete with the “big guys” in Google search results 3:04

09 How to build backlinks to your blog content

  • The best link building strategies for blogs 6:15
  • How to get backlink ideas from your competitors 8:05
  • How to build links via guest blogging 8:23
  • Simple guest blogging “hacks” for better results in less time 4:28

10 How to build links & promote content via blogger outreach

  • How to use “Outreach” for content promotion 7:13
  • How to find thousands of high-quality outreach prospects 9:59
  • How to write ridiculously effective outreach emails 6:55

11 Guest interviews

  • Noah Kagan — On growing an audience 24:43
  • Bryan Harris — On list building 35:00
  • Ramsay Taplin — On starting a blog 35:12